Here today. Where tomorrow ?

That is the theme of the relatively new Fortis advertising campaign which has been giving me the jitters since the day it started.

See : http://www.fortis.com/advertising/index.asp.

That utterly pompous text is well worth reading - it clearly demonstrates what banking is all about, or should be about and isn't.

Poor guys ! They couldn't have chosen a worse moment to launch that campaign ... Once more, the image of Nero fiddling while Rome burns comes to mind.

Life is a curve indeed !! Isn't it rather a commercial ?

By the way : the financial system works, and regularly fails, because all participants are greedy : bankers, customers, speculators and the state.